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📈 Elon's brand backlash caps Tesla's EV share near 30-40%

Chamath's crack in his own Tesla bull case: a large and growing cohort of buyers is actively turned off by Elon and explicitly wants a non-Tesla EV, and absent a real monopoly no brand ever captures more than 30-40% of a market (his Coke/Pepsi frame). So the EV market fragments — Ford, GM and Rivian take the long tail, and he was surprised by Rivian's build quality when he drove one. Bearish Tesla's share, not its execution.

0 CONVICTION
peaked 35.0 EMBER
DORMANT
band · contested
▼ SHORT TSLA
expression · bearish equities
HALF
result · return +24.3% · vs SPY -3.3%
2024-06-24
born 2023-06-24 (E134) → window closed
⚠ CONFLICTING IDEA ON THE SAME TICKER — the board is arguing with itself; net it out (ticker view →)
TSLA · Tesla's second act: AI5 + energy + CyberCab LONG WATCH 59.2 ← stronger than this idea (1.5)

other ideas on the same ticker, same direction: Blue cities ban or license-cap robotaxis 20 (TSLA)

⚖ Why this result

fully deterministic — computed from daily closes on the scoring date; nothing below is editable or hand-set

  1. Window: 2023-06-24 → 2024-06-24 — first mention + 12-month horizon, then the window locks.
  2. The call: ▼ SHORT TSLA (primary play). TSLA fell 24.3% over the window → return (sign flipped for a SHORT) = +24.3% (the call made money).
  3. Benchmark: holding SPY over the same window returned +27.6% → vs SPY = +24.3 − (+27.6) = -3.3% — what this call made or lost against just owning the index. This is the number the result uses.
    Direction-only read: +51.8% — did TSLA move the predicted way relative to the market. The two only differ on a SHORT: this call was right about direction relative to the index but still cost money versus holding it.
  4. Rule fired:
    · RIGHT — return ≥ +10% AND beat SPY by 5+
    ▶ HALF — return ≥ +5% OR beat SPY at all
    · WRONG — everything else
  5. Credit: supporters of a HALF earn 0.5 each, opposers the opposite — this feeds the scoreboard. supported: Chamath | opposed: Jason, Sacks | proxy-sensitive: F (long)→MISS (-7.5%); RIVN (long)→MISS (-18.1%)

Conviction timeline

bands: green ≥ 65 · watch ≥ 45 · ember ≥ 15

Plays vs SPY · % since first mention (2023-06-24)

Plays

expressionsymbolkindrelevancerationale
▼ SHORT TSLAstock PRIMARY the share cap is the claim — brand backlash limits Tesla's addressable EV demand
▲ LONG Fstock adjacent named as the alternative buyers want; the F-150 Lightning is the stated channel
▲ LONG RIVNstock adjacent Chamath drove one and was surprised by the quality — the long-tail beneficiary he cites

Mention log newest first

Sacks
Sacks equities 44% · n=96 · E137 (2023-07-14) · explicit_prediction · strength 2 ▶ 53:46 OPPOSE
“And so they're actually interfering in a free market where Tesla is the big winner because they took a huge risk and created a product people wanted.”
Jason
Jason equities 49% · n=105 · E137 (2023-07-14) · explicit_prediction · strength 2 ▶ 52:12 OPPOSE
“But then Tesla also made the chess move of lowering their prices and having record sales. So their margin went down, but their sales went up.”
Chamath
Chamath equities 42% · n=163 · E134 (2023-06-24) · explicit_prediction · strength 2 ▶ 1:21:17 SUPPORT
“Look, we're friends with Elon, but we should acknowledge, there's a large number of people that are frankly a little bit turned off by him. And they've been very clear that they want an alternative to Tesla because they don't want to buy Tesla because they don't necessarily prefer him as a brand ambassador for their car. And the reality of life is that even if you're like maximally incredible, unless you find some clever way of creating a monopoly in which case you can be a douche or evil, you're only ever going to capture 30 plus 40 percent maybe of a market. Coke, Pepsi is a good example.”

Who built this conviction

each voice's total push on the score, in conviction points across every mention — supports and opposes · share = % of all mention-driven movement

Chamath
Chamath 42%
1 scoring event · 59% of moves
+35.0 → net +35.0
Jason
Jason 49%
1 scoring event · 20% of moves
+0.0 / -12.0 → net -12.0
Sacks
Sacks 44%
1 scoring event · 20% of moves
+0.0 / -12.0 → net -12.0

⏳ decay drained -9.5 over the idea's life — that's time passing, attributed to no one

Score events

episodekindΔafternote
E134 2023-06-24 init +35.0 35.0 E134 born by Chamath (explicit_prediction x2)
E135 2023-07-01 decay -1.4 33.6 E135 silent
E136 2023-07-09 decay -1.3 32.3 E136 silent
E137 2023-07-14 oppose -12.0 20.3 E137 Jason opposes x2
E137 2023-07-14 oppose -12.0 8.3 E137 Sacks opposes x2
E139 2023-07-27 decay -0.3 7.9 E139 silent
E140 2023-08-04 decay -0.3 7.6 E140 silent
E141 2023-08-11 decay -0.3 7.3 E141 silent
E142 2023-08-18 decay -0.3 7.0 E142 silent
E143 2023-08-25 decay -0.3 6.7 E143 silent
E144 2023-09-01 decay -0.3 6.5 E144 silent
E146 2023-09-22 decay -0.3 6.2 E146 silent
E147 2023-09-29 decay -0.2 6.0 E147 silent
E148 2023-10-07 decay -0.2 5.7 E148 silent
E149 2023-10-13 decay -0.2 5.5 E149 silent
E150 2023-10-20 decay -0.2 5.3 E150 silent
E151 2023-10-27 decay -0.2 5.1 E151 silent
E152 2023-11-03 decay -0.2 4.9 E152 silent
E156 2023-12-08 decay -0.2 4.7 E156 silent
E157 2023-12-16 decay -0.2 4.5 E157 silent
E158 2023-12-23 decay -0.2 4.3 E158 silent
E159 2023-12-29 decay -0.2 4.1 E159 silent
E160 2024-01-06 decay -0.2 4.0 E160 silent
E161 2024-01-13 decay -0.2 3.8 E161 silent
E162 2024-01-19 decay -0.2 3.6 E162 silent
E163 2024-01-26 decay -0.1 3.5 E163 silent
E164 2024-02-02 decay -0.1 3.4 E164 silent
E165 2024-02-09 decay -0.1 3.2 E165 silent
E166 2024-02-16 decay -0.1 3.1 E166 silent
E167 2024-02-23 decay -0.1 3.0 E167 silent
E168 2024-03-01 decay -0.1 2.9 E168 silent
E169 2024-03-08 decay -0.1 2.7 E169 silent
E170 2024-03-15 decay -0.1 2.6 E170 silent
E171 2024-03-22 decay -0.1 2.5 E171 silent
E172 2024-03-29 decay -0.1 2.4 E172 silent
E173 2024-04-05 decay -0.1 2.3 E173 silent
E174 2024-04-12 decay -0.1 2.2 E174 silent
E175 2024-04-19 decay -0.1 2.1 E175 silent
E176 2024-04-26 decay -0.1 2.1 E176 silent
E177 2024-05-03 decay -0.1 2.0 E177 silent
E178 2024-05-10 decay -0.1 1.9 E178 silent
E179 2024-05-17 decay -0.1 1.8 E179 silent
E180 2024-05-24 decay -0.1 1.8 E180 silent
E181 2024-05-31 decay -0.1 1.7 E181 silent
E182 2024-06-07 decay -0.1 1.6 E182 silent
E183 2024-06-14 decay -0.1 1.5 E183 silent
E184 2024-06-20 decay -0.1 1.5 E184 silent