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📈 Disney keeps politicizing its franchises and keeps flopping

Sacks re-ups his 2023 Business Loser pick: after a horrible year Iger has not made the course correction, and hiring a director who frames Star Wars around 'the patriarchy' means the studio is still burning its own franchises for politics. Friedberg generalizes the mechanism to all of Hollywood - Academy Best Picture DEI representation standards now constrain what artists are allowed to make - so the flops keep coming and legacy studio IP keeps de-rating.

0 CONVICTION
peaked 55.0 WATCH
DORMANT
band
▼ SHORT DIS
expression · bearish equities
WRONG
result · return -17.2% · vs SPY -41.2%
2025-01-13
born 2024-01-13 (E161) → window closed

⚖ Why this result

fully deterministic — computed from daily closes on the scoring date; nothing below is editable or hand-set

  1. Window: 2024-01-13 → 2025-01-13 — first mention + 12-month horizon, then the window locks.
  2. The call: ▼ SHORT DIS (primary play). DIS rose 17.2% over the window → return (sign flipped for a SHORT) = -17.2% (the call lost money).
  3. Benchmark: holding SPY over the same window returned +24.0% → vs SPY = -17.2 − (+24.0) = -41.2% — what this call made or lost against just owning the index. This is the number the result uses.
    Direction-only read: +6.8% — did DIS move the predicted way relative to the market. The two only differ on a SHORT: this call was right about direction relative to the index but still cost money versus holding it.
  4. Rule fired:
    · RIGHT — return ≥ +10% AND beat SPY by 5+
    · HALF — return ≥ +5% OR beat SPY at all
    ▶ WRONG — everything else
  5. Credit: supporters of a WRONG earn 0 each, opposers the opposite — this feeds the scoreboard. supported: Friedberg, Sacks

Conviction timeline

bands: green ≥ 65 · watch ≥ 45 · ember ≥ 15

Plays vs SPY · % since first mention (2024-01-13)

Plays

expressionsymbolkindrelevancerationale
▼ SHORT DISstock PRIMARY the named company: Star Wars/Marvel box office and franchise brand value

Mention log newest first

Friedberg
Friedberg equities 43% · n=123 · E161 (2024-01-13) · sentiment · strength 2 ▶ 1:13:48 SUPPORT
“it's not just a Bob Iger Disney thing, but this has become a standard in Hollywood that the DEI movement has so deeply affected the intentionality”
Sacks
Sacks equities 44% · n=96 · E161 (2024-01-13) · explicit_prediction · strength 3 ▶ 1:05:25 SUPPORT · horizon 12mo
“my pick for Business Loser of 2023 was Disney. And it seems like they haven't learned anything from the horrible year they've just had.”

Who built this conviction

each voice's total push on the score, in conviction points across every mention — supports and opposes · share = % of all mention-driven movement

Sacks
Sacks 44%
1 scoring event · 76% of moves
+42.0 → net +42.0
Friedberg
Friedberg 43%
1 scoring event · 24% of moves
+13.1 → net +13.1

⏳ decay drained -47.6 over the idea's life — that's time passing, attributed to no one

Score events

episodekindΔafternote
E161 2024-01-13 init +42.0 42.0 E161 born by Sacks (explicit_prediction x3)
E161 2024-01-13 reinforce +13.1 55.0 E161 Friedberg support x2 (new voice)
E162 2024-01-19 decay -2.2 52.8 E162 silent
E163 2024-01-26 decay -2.1 50.7 E163 silent
E164 2024-02-02 decay -2.0 48.7 E164 silent
E165 2024-02-09 decay -1.9 46.8 E165 silent
E166 2024-02-16 decay -1.9 44.9 E166 silent
E167 2024-02-23 decay -1.8 43.1 E167 silent
E168 2024-03-01 decay -1.7 41.4 E168 silent
E169 2024-03-08 decay -1.7 39.7 E169 silent
E170 2024-03-15 decay -1.6 38.1 E170 silent
E171 2024-03-22 decay -1.5 36.6 E171 silent
E172 2024-03-29 decay -1.5 35.1 E172 silent
E173 2024-04-05 decay -1.4 33.7 E173 silent
E174 2024-04-12 decay -1.3 32.4 E174 silent
E175 2024-04-19 decay -1.3 31.1 E175 silent
E176 2024-04-26 decay -1.2 29.8 E176 silent
E177 2024-05-03 decay -1.2 28.6 E177 silent
E178 2024-05-10 decay -1.1 27.5 E178 silent
E179 2024-05-17 decay -1.1 26.4 E179 silent
E180 2024-05-24 decay -1.1 25.3 E180 silent
E181 2024-05-31 decay -1.0 24.3 E181 silent
E182 2024-06-07 decay -1.0 23.4 E182 silent
E183 2024-06-14 decay -0.9 22.4 E183 silent
E184 2024-06-20 decay -0.9 21.5 E184 silent
E185 2024-06-29 decay -0.9 20.7 E185 silent
E186 2024-07-04 decay -0.8 19.8 E186 silent
E187 2024-07-12 decay -0.8 19.0 E187 silent
E188 2024-07-19 decay -0.8 18.3 E188 silent
E189 2024-07-26 decay -0.7 17.6 E189 silent
E190 2024-08-02 decay -0.7 16.9 E190 silent
E191 2024-08-09 decay -0.7 16.2 E191 silent
E192 2024-08-16 decay -0.6 15.5 E192 silent
E193 2024-08-23 decay -0.6 14.9 E193 silent
E194 2024-08-30 decay -0.6 14.3 E194 silent
E195 2024-09-06 decay -0.6 13.7 E195 silent
E196 2024-09-20 decay -0.5 13.2 E196 silent
E197 2024-09-27 decay -0.5 12.7 E197 silent
E198 2024-10-03 decay -0.5 12.2 E198 silent
E199 2024-10-11 decay -0.5 11.7 E199 silent
E200 2024-10-18 decay -0.5 11.2 E200 silent
E201 2024-10-25 decay -0.4 10.8 E201 silent
E202 2024-11-01 decay -0.4 10.3 E202 silent
E203 2024-11-08 decay -0.4 9.9 E203 silent
E204 2024-11-16 decay -0.4 9.5 E204 silent
E205 2024-11-23 decay -0.4 9.1 E205 silent
E206 2024-12-07 decay -0.4 8.8 E206 silent
E207 2024-12-13 decay -0.4 8.4 E207 silent
E208 2024-12-20 decay -0.3 8.1 E208 silent
E209 2025-01-04 decay -0.3 7.8 E209 silent
E210 2025-01-11 decay -0.3 7.4 E210 silent