DOCU

DocuSign, Inc.

stock all instruments
+0.0
net board stance what this means
64.68
-5.4% · close 2026-09-08
+7% / +44% / -21%
1m / 3m / 12m
-128%
vs SPY since 2021-12-29
53%
of 52w range · -23.9% off high
hit rate as primary

Where we stand — 0 live ideas

No active idea holds this ticker. Anything below is history.

Where the winds are blowing

NET BOARD STANCE, LAST 60 EPISODES — rising = the besties are building this position, falling = abandoning it. Replayed from score_events; an idea counts from birth until its window closes.
PRICE VS SPY OVER THE SAME WINDOW, % — did the talk lead the tape or follow it?

Who's pushing which way

each voice's net push ON THIS TICKER — their most recent stance per idea × the idea's direction × strength, so supporting a bearish idea pushes down. Not conviction (that lives on the idea); this is direction of travel per person. what w= means

Sacks
Sacks w=0.77 tech
2 ideas (0 live) · last heard E197
+5
pushes up
AA
Aaron Levie w=1.33 tech guest ×1.0
1 idea (0 live) · last heard E208
+3
pushes up
Jason
Jason w=1.05 tech
1 idea (0 live) · last heard E208
-2
pushes down
Friedberg
Friedberg w=1.08 tech
1 idea (0 live) · last heard E208
-2
pushes down
Gavin Baker
Gavin Baker w=1.46 tech guest ×1.0
1 idea (0 live) · last heard E206
-2
pushes down
Chamath
Chamath w=0.90 tech
2 ideas (0 live) · last heard E208
-5
pushes down

Track record on DOCU

No closed window has used this ticker as its primary play, so there is no scored record here yet. Adjacent plays are listed but never scored.

ideacallplayverdictRαclosed
🤖 Software without real lock-in loses its pricing power to AI-built clones ▼ SHORT adjacent MISS -17.9% -41.9 2025-01-13
🤖 SaaS pricing power expands as category winners entrench ▲ LONG adjacent MISS -10.7% -18.1 2022-03-13

The tape — what was actually said

every capture on any idea holding DOCU, newest first · quotes verbatim, timestamps deep-link into the episode

Friedberg Friedberg support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E208 · 2024-12-20 ▶ 1:15:46
Well, I try and encourage the teams to build stuff that better meets our needs, and then it can actually be a better solution, and it can be built in-house.
Jason Jason support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E208 · 2024-12-20 ▶ 1:13:43
there could be two things occurring here, Chamath and Aaron, at the same time, which is a deflation in legacy systems, and they'll be replaced.
AA Aaron Levie oppose ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E208 · 2024-12-20 ▶ 1:11:24
I think we've already seen this, though, and it hasn't exactly played out as you're saying. And so you already have like a Zoho is this really interesting business.
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E208 · 2024-12-20 ▶ 1:09:14
I'm pretty sure that the market here shrinks by an order of magnitude. And instead of fighting over 5 trillion, I think we'll be fighting over 500 billion.
Gavin Baker Gavin Baker support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E206 · 2024-12-07 ▶ 1:21:35
But I think next year, the human language will be the dominant programming language
Friedberg Friedberg support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E206 · 2024-12-07 ▶ 1:19:27
You don't need to buy SaaS tools. You don't need to have service providers do stuff for you
Jason Jason support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E197 · 2024-09-27 ▶ 34:14
The AI-first ones, I think, are going to come to it with a totally different cost structure. The idea of paying for seats, and some of these seats are 5,000 per person per year.
Sacks Sacks oppose ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E197 · 2024-09-27 ▶ 35:57
So, look, I think that on the whole, I agree with Benioff here that there's more net new opportunity for AI companies, whether they be startups or existing big companies like Salesforce that are trying to do AI, then there is disruption.
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E197 · 2024-09-27 ▶ 24:48
The radical idea that I would put out there is I think that systems of record no longer exist because they don't need to.
Jason Jason support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E196 · 2024-09-20 ▶ 29:30
So why not just watch people use Salesforce or Workday? And those are very expensive products, thousands of dollars per user, right?
Sacks Sacks oppose ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E196 · 2024-09-20 ▶ 30:27
I saw the Clarnas story where they said they were going to rip out Salesforce and Workday because they were able to write their own bespoke code using AI. I mean, I have to say I'm a little bit skeptical of that story for a couple of reasons.
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E196 · 2024-09-20 ▶ 27:54
And then you run that against that counterfactual, against Workday or Salesforce. And then at some point, you're like, it's the same. And you just turn it off. And you're saving yourself tens or hundreds of millions of dollars.
Friedberg Friedberg support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E185 · 2024-06-29 ▶ 1:12:48
What's the monopolistic lock-in? The amazing thing about SaaS is that there's no switching cost.
Sacks Sacks oppose ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E181 · 2024-05-31 ▶ 1:13:06
Those models will work for other kinds of companies, but I don't think there's going to be a huge disruption to the seat model is my sense.
Friedberg Friedberg support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E181 · 2024-05-31 ▶ 1:06:33
is there a shifting underway in the SaaS business model that the premium that SaaS companies were able to charge and the pricing model on a per seat basis and the dollars that they're able to charge per employee or per user is so significant relative to what that enterprise can build themselves now with the commoditization available to them under this new era of AI
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E181 · 2024-05-31 ▶ 1:08:41
And it doesn't mean Salesforce is a bad company, it's just that it is on the wrong side of the life cycle.
Jason Jason support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E179 · 2024-05-17 ▶ 1:21:04
And that's what I'm seeing on the ground in startups. The same startups that had a request of $3 million in funding five years ago are now requesting $500,000 to a million.
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E179 · 2024-05-17 ▶ 1:19:19
One of the emails I got, this is crazy, was from a guy that's like, oh, we've 8090 Photoshop. So we have a much, much cheaper version of Photoshop. And the guy was doing a few million bucks of ARR and growing really nicely. But then it turned out that somebody saw that, and then 8090 did it. So then there was an open source version of that thing. And so to your point, Friedberg, none of these big companies stand a chance.
Friedberg Friedberg support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E179 · 2024-05-17 ▶ 1:18:02
You just get to thinking how all of these vertical software applications become completely personalized and quickly rebuilt around AI.
Friedberg Friedberg support ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E174 · 2024-04-12 ▶ 11:57
it's like a race to the bottom on pricing for basic commoditizing services in the cloud, like data storage, right?... So my other big takeaway was the cloud is a wide open competitive market right now. Like there is no AWS lock-in in this market
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E168 · 2024-03-01 ▶ 1:04:16
The entire Zendesk workflow could be replaced by a handful of these open-source agents, where all of a sudden people can eliminate a lot of op-acks. ... But the point of these AI agents and bots and workflows is that it'll reintroduce the concept of cost savings, of this idea that you can have cheaper, faster and better. And the more that that stuff is open source, my gosh, I think it just makes it very hard for companies that have point products to survive.
Jason Jason support ×1 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E165 · 2024-02-09 ▶ 40:41
More competitive, right? We're moving into a hyper-competitive market, especially with AI.
Friedberg Friedberg support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E165 · 2024-02-09 ▶ 39:03
The problem now is that an engineer can be hired to build the replacement, and so it creates price compression. So the SaaS company can no longer capture that much value, because the savings is actually less than that, because the enterprise might say, hey, I'm going to hire someone, and instead of spending $60,000 a year on your software, I'm going to allocate a quarter of an engineer's time to build that software, and it's going to replace that cost.
Chamath Chamath support ×3 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E163 · 2024-01-26 ▶ 1:18:14
all of these companies that are massive outliers to these trends are going to go through a process of getting refactored
Sacks Sacks oppose ×2 ▼ on 🤖 Software without real lock-in loses its pricing power to AI-built clones E162 · 2024-01-19 ▶ 56:57
I still think software businesses and marketplaces, for that matter, are still the best kinds of businesses on a margin profile basis.