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📈 Facebook short: ad boycott + political-ad ban

The July 2020 advertiser boycott plus a looming political-ads ban put Facebook 'in a fight for survival' — Chamath discloses a short thesis on the stock that he says is already playing out.

0 CONVICTION
peaked 38.4 EMBER
DORMANT
band · contested
▼ SHORT META
expression · bearish equities
WRONG
result · return -46.6% · vs SPY -87.0%
2021-07-11
born 2020-07-11 (E5) → window closed
⚠ CONFLICTING IDEAS ON THE SAME TICKER — the board is arguing with itself; net it out (ticker view →)
META · Meta becomes America's open-source AI champion LONG WATCH 55.4 ← stronger than this idea (0.0)
META · Personal AI agents put the App Store's 30% take and opaque subscription/retail economics on notice LONG WATCH 49.3 ← stronger than this idea (0.0)
META · The AI doomer campaign fails — no FDAI, open source survives LONG EMBER 30.5 ← stronger than this idea (0.0)
META · Independent frontier-model labs lose to hyperscaler capital LONG EMBER 18.3 ← stronger than this idea (0.0)
META · Meta's AI assistant takes ten points of search share from Google LONG DORMANT 6.4 ← stronger than this idea (0.0)

other ideas on the same ticker, same direction: Tort floodgates open on social media 20 (META) · Narrow Section 230 carve-out unleashes a tort wave on social platforms 3 (META)

⚖ Why this result

fully deterministic — computed from daily closes on the scoring date; nothing below is editable or hand-set

  1. Window: 2020-07-11 → 2021-07-11 — first mention + 12-month horizon, then the window locks.
  2. The call: ▼ SHORT META (primary play). META rose 46.6% over the window → return (sign flipped for a SHORT) = -46.6% (the call lost money).
  3. Benchmark: holding SPY over the same window returned +40.4% → vs SPY = -46.6 − (+40.4) = -87.0% — what this call made or lost against just owning the index. This is the number the result uses.
    Direction-only read: -6.2% — did META move the predicted way relative to the market. The two only differ on a SHORT: this call was right about direction relative to the index but still cost money versus holding it.
  4. Rule fired:
    · RIGHT — return ≥ +10% AND beat SPY by 5+
    · HALF — return ≥ +5% OR beat SPY at all
    ▶ WRONG — everything else
  5. Credit: supporters of a WRONG earn 0 each, opposers the opposite — this feeds the scoreboard. supported: nobody | opposed: Chamath, Sacks

Conviction timeline

bands: green ≥ 65 · watch ≥ 45 · ember ≥ 15

Plays vs SPY · % since first mention (2020-07-11)

Plays

expressionsymbolkindrelevancerationale
▼ SHORT METAstock PRIMARY the shorted name (then FB); boycott + ad-ban pressure

Mention log newest first

Chamath
Chamath equities 42% · n=163 · E38 (2021-07-03) · sentiment · strength 2 ▶ 1:15:57 OPPOSE
“I think that Facebook's monopolistic impact probably tends towards some form of information distribution, but it's a very technical argument that has to be framed accurately on the one side or it's how they've aggregated long-tail advertisers on the other. But to your point, David, on the idea of social networking, I don't think they're a monopoly in the least.”
Sacks
Sacks equities 44% · n=96 · E38 (2021-07-03) · sentiment · strength 2 ▶ 1:14:32 OPPOSE
“But I do think that of all the big tech companies, the argument for breaking up Facebook is the weakest because it's true. ... It's harder to say definitively they have a monopoly in social networking. When you've got Twitter, you've got Snapchat, you've got Reddit, you've got TikTok, you've got LinkedIn, you've got so many other companies in social media.”
Chamath
Chamath equities 42% · n=163 · E6 (2020-07-31) · sentiment · strength 1 ▶ 10:20 SUPPORT
“The companies that were the most at risk going in were the same companies at risk coming out. If you had to stack rank the risk, I think Facebook is number one at the top of the list. Then I think it's Google. Then I think it's Apple. And then far, far, far down is Amazon.”
Chamath
Chamath equities 42% · n=163 · E5 (2020-07-11) · positioning · strength 2 ▶ 1:30:44 SUPPORT
“[On Facebook banning political ads amid the advertiser boycott] Amazing how my well-timed short thesis tweet playing out right now. Yum yum.”

Who built this conviction

each voice's total push on the score, in conviction points across every mention — supports and opposes · share = % of all mention-driven movement

Chamath
Chamath 42%
3 scoring events · 77% of moves
+38.4 → net +38.4
Sacks
Sacks 44%
1 scoring event · 23% of moves
+0.0 / -11.3 → net -11.3

⏳ decay drained -27.1 over the idea's life — that's time passing, attributed to no one

Score events

episodekindΔafternote
E5 2020-07-11 init +30.0 30.0 E5 born by Chamath (positioning x2)
E6 2020-07-31 reinforce +8.4 38.4 E6 Chamath support x1
E7 2020-09-09 decay -1.5 36.9 E7 silent
E8 2020-09-19 decay -1.5 35.4 E8 silent
E9 2020-10-03 decay -1.4 34.0 E9 silent
E10 2020-10-16 decay -1.4 32.6 E10 silent
E11 2020-11-04 decay -1.3 31.3 E11 silent
E12 2020-11-11 decay -1.3 30.1 E12 silent
E14 2020-12-04 decay -1.2 28.9 E14 silent
E15 2020-12-18 decay -1.2 27.7 E15 silent
E16 2021-01-08 decay -1.1 26.6 E16 silent
E17 2021-01-11 decay -1.1 25.5 E17 silent
E18 2021-01-23 decay -1.0 24.5 E18 silent
E19 2021-01-30 decay -1.0 23.5 E19 silent
E20 2021-02-03 decay -0.9 22.6 E20 silent
E21 2021-02-06 decay -0.9 21.7 E21 silent
E22 2021-02-13 decay -0.9 20.8 E22 silent
E23 2021-02-20 decay -0.8 20.0 E23 silent
E24 2021-03-06 decay -0.8 19.2 E24 silent
E25 2021-03-13 decay -0.8 18.4 E25 silent
E26 2021-03-20 decay -0.7 17.7 E26 silent
E27 2021-03-27 decay -0.7 17.0 E27 silent
E28 2021-04-01 decay -0.7 16.3 E28 silent
E29 2021-04-17 decay -0.7 15.6 E29 silent
E30 2021-04-23 decay -0.6 15.0 E30 silent
E31 2021-05-01 decay -0.6 14.4 E31 silent
E32 2021-05-13 decay -0.6 13.8 E32 silent
E33 2021-05-22 decay -0.6 13.3 E33 silent
E34 2021-05-31 decay -0.5 12.8 E34 silent
E35 2021-06-13 decay -0.5 12.2 E35 silent
E36 2021-06-18 decay -0.5 11.8 E36 silent
E37 2021-06-25 decay -0.5 11.3 E37 silent
E38 2021-07-03 oppose -11.3 0.0 E38 Sacks opposes x2
E38 2021-07-03 oppose · 0.0 E38 Chamath opposes x2
E39 2021-07-09 decay · 0.0 E39 silent